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Direct Email Marketing (DEM)
CLIENT: Community Language School
Strategised and managed school's annual direct marketing campaigns. Have used email and content marketing effectively to engage 97.6% unique recipients. Measured and reported metrics such as open rate, click-through rates and most importantly conversions using Google Analytics. This email layout used image to aid communication and contained links to a step-by-step YouTube video instructions on how to get started with the reading app.
ROLE: Creative / Graphic Designer
SCOPE: Development – prototype concepts
OBJECTIVE: Welcoming a new school members with login guide to reading tutor app
SCOPE: Development – prototype concepts
OBJECTIVE: Welcoming a new school members with login guide to reading tutor app
CLIENT: Vanuatu Tourism Office – Events Roadshow "Fun & Games"
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